India's largest Utility Vehicle (UV) manufacturer Mahindra & Mahindra launched the 'New Bolero' Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency.
The New Bolero comes with more front style and fashion. New Bolero made on new technology features like Digital Cluster with Driver Information System (DIS) and a digital Engine Immobilizer. The New Bolero has all new stylish dashboard, new wood-finish central console and all-new seats and upholstery.
The New Generation Bolero, available in 3 variants - SLE, SLX & ZLX starts at Rs 6.16 lacs (ex showroom Chandigarh, SLE BSIII variant).
Speaking on the occasion, Senior VP, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., Mr. Arun Malhotra said, "The Bolero has reigned as India's highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle".
