Toyota will launch much awaited Etios Liva on 27th June in Delhi. Toyota has received overwhelming response from the market for the Etios. Last year in Delhi Auto Expo Toyota first unveil the news of launching Etios Liva and instantly buzz started. Till date 'Toyota Q-World' has reached out to more than 1 lakh prospective customers for Etios Liva and Toyota is very upbeat after receiving awesome response.
Sandeep Singh, DMD Marketing, Toyota Kirloskar Motor expressed his satisfaction and said "We are very happy to announce our entry into the popular premium hatchback segment with the Etios Liva. The Etios has been very well received by our customers across the market. We have delivered more than 20,000 cars as on date. We have successfully reduced the waiting period to less than 1 month by undertaking necessary steps to increase the production. We look forward to a good response for the Etios Liva. Details will be announced at the time of the launch."
The Etios Liva will be Toyota's venture into the highly popular premium hatchback segment. elegantly designed for today's youth, Etios Liva will be reasonably priced and will offer functionality and value for money.
Toyota is targeting the youth customer therefore the whole marketing campaign is around youthful and fun filled activities. An attractive TV ad campaign in which music composed by Oscar winner music maestro A.R.Rahman.
No comments:
Post a Comment