According to market experts, the mobile advertising industry is expected to grow three times the current levels and reach a turnover of Rs 200 crore over the next 2-3 years. Currently there are over 70 crore mobile phone users in India and the subscriber base is going up by 1 to 1.5 crore every month.
Amit Lall, Head(Mobile Marketing), Mobile2Win, a leading mobile VAS company said "The number of mobile-users is rising significantly with 10-15-million new additions every month. Also, since the cost of interaction and cost of transaction is much lower in this medium as compared to TV, print or radio, marketers are using mobiles to promote their services and products. Therefore, we expect the industry to grow to Rs 200 crore in the next 2-3-years."
That, of course, means mobile phone users have to brace themselves against a lot more advertising messages!
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