Emulating the example set by the likes of Samsung, HTC, Acer, Huawei etc., Micromax recently forayed into the development of Android-based mobile phones priced below Rs.15,000. Now it seems to be the turn of Fly Mobile of the Meridian Group, UK, to venture into this market segment.
Fly has a range of mobiles with features like dual band, dual SIM, 2.4 inch TFT display, 2.5 mm audio jack, stereo FM with schedule recording, FM alarm, lyrics display, games and the capacity to store 2,000 phone book entries and 1000 text messages (SMS).
Fly Mobile is all set to launch four Android phones in India by October 2011.
The sub-10K market segment for mobile phones in India is reported to acount for 80% of the market share. It is this market segment that all the recent entrants including Fly seem to have set their eyes upon. Fly plans to launch four Android-based mobiles phones in the Rs.7000 - 10,000 range by october 2011. All of these phones will have a camera in the range of 3 - 5 Mega Pixels and will run on Android 2.2 (Froyo). The phones are stated to focus on video streaming and music playback.
Mr.Prem Kumar, Chief Executive Officer of Fly Mobile, told the "Mobile Indian": "In third quarter of the current financial year we will be launching four Android phones in the price range of Rs 7,000 to Rs 10,000." "The handsets will work on Android 2.2 version and depending on the model they will have three to five mega pixel cameras," he added.
He has also announced that Fly Mobile would launch an app store within the year to complete the Android experience. "Fly Mobile is strengthening its app ecosystem and is in the process of launching its app store, which will be India centric. Consumers will be able to experience our store by the third quarter this year," he said.
Android market in India does certainly seem to be poised for a phenomenal take off and the mid-range mobile buyers are going to be the ones piloting it.
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